(AsiaGameHub) – By: Oliver Hawthorne
Racing Post turns 40 this year. Its biggest challenge isn’t celebrating legacy. It’s winning over younger, tech-savvy audiences without alienating loyal long-time fans. That’s the tightrope Spotlight Sports Group is walking with its new hire.
Adam Gill joined Spotlight on 2 June from market research firm Savanta. He’ll lead all technology and engineering teams, including software development and management. His top priority is steering Spotlight’s AI adoption program to engage new audiences. Based in London, he’ll leverage his data-led business experience to boost Racing Post’s offerings. Spotlight COO Chris Duncan highlighted Gill’s track record in data-driven tech. He noted Gill will play a key role in investing in consumer products, growing subscriptions, and rolling out practical AI across the group. Earlier this year, Spotlight unveiled its 2026 Racing Innovation strategy. It launched two algorithm-driven tools in January: Smart View Tipping Feed and Racing Bet Builder. These tools help operators boost customer engagement while simplifying the betting experience, per B2B managing director Sam Houlding.
Spotlight’s commercial loop is straightforward. Use AI to make Racing Post more accessible to new bettors. Lean on decades of expertise to keep existing users loyal. Gill’s success will directly tie to subscription growth and operator retention. If he nails the balance, Racing Post won’t just survive its 40th year—it’ll set a blueprint for legacy sports media brands navigating the AI shift.
Author bio: Oliver Hawthorne, Principal Correspondent at an international tech review, covers sports tech and AI integration in legacy media.
